Mat Best served in the U.S. Army as a Ranger, deploying five times to Iraq and Afghanistan. His service is characterized by a distinguished commitment to his country and the values of the military community.
As a co-founder of Black Rifle Coffee Company, Best has been instrumental in building a brand that not only sells coffee but also supports veterans, active-duty military members, and first responders. The company is renowned for its strong pro-military stance and community support efforts.
Best is widely recognized for his humorous and satirical YouTube videos that often touch on military life, gun rights, and veteran issues. His unique blend of humor and advocacy has earned him a substantial following online.
His book, “Thank You for My Service,” is a memoir that explores his military experiences and transition to civilian life, offering insights and often humorous takes on the veteran experience.
Best’s work across various platforms reflects his dedication to supporting and advocating for the military and veteran communities. Through his company, social media, and authorship, he provides both financial support and a voice for issues affecting these groups.
Mat Best exemplifies the potential for veterans to leverage their experiences and platforms to make meaningful contributions to society and the veteran community. Through humor, entrepreneurship, and storytelling, Best continues to inspire and support fellow veterans and service members.