| Logo | |
| Founded | 2017 |
| Industry | Health & Wellness, Nutrition |
| Headquarters | Maine, United States |
| Products | Supplements, Energy Drinks, Protein Powders, Greens |
| Website | jockofuel.com |
Jocko Fuel is a health and wellness company co-founded by Jocko Willink in partnership with Origin USA. The brand produces a full line of supplements, protein powders, greens, and energy drinks designed to support performance, recovery, and overall wellness.
The company emphasizes clean ingredients, transparent labeling, and products formulated for both athletes and everyday consumers.
Jocko GO is the company’s flagship sugar-free energy drink, formulated with natural caffeine and no artificial sweeteners.
Includes a range of products such as krill oil, vitamin D, and cognitive support formulas.
Offers whey protein, milk protein isolate, and Mölk — a protein supplement branded with Jocko’s emphasis on recovery and discipline.
Daily greens formulas provide micronutrients and digestive support.
Created as an extension of Jocko’s philosophy of discipline and performance, Jocko Fuel provides supplements that reflect his mantra of “Discipline Equals Freedom.”
Jocko Fuel products are now distributed nationwide through retail partners including The Vitamin Shoppe, GNC, and direct-to-consumer via their website. The brand has also expanded into fitness sponsorships and veteran outreach.
Products and company information can be found at jockofuel.com.
Disclaimer: Information sourced from Jocko Fuel’s official website and public sources. Veteran Wiki has not independently verified all details.